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Creating the Ultimate Flatbread
Flatbreads are the simplest, oldest and most varied
form of bread, with a history that dates back as far as
6,000
years ago.
Margaret Jane Sarrasin, founder of MJ's Fine Foods,
has always been a
lover of good food, creative cooking and the use of top quality
ingredients. Her pursuit of the ultimate flatbread started
in her kitchen in 1998, and in five short years has evolved
into an outstanding success story in the specialty food industry.
Explains Margaret, "I started out making flatbread for
family and friends
for special occasions. I began experimenting with recipes
in my own kitchen using fresh rosemary from my garden. After
months of tasting and testing, I found the perfect combination
of flavour and texture. Everybody loved them."
Rave Reviews
Encouraged by the rave reviews, Margaret began approaching
gourmet shops to see if they would be interested in selling
a few bags of her flatbreads. With some of the finest food
stores in the city jumping at the opportunity to carry her
one-of-a-kind flatbreads, Margaret soon found herself running
home from her full-time day job and baking all night just
to meet demand.
"There was nothing quite like it available anywhere -
everything else
seemed to taste like cardboard."
Award-Winning Innovation
Today MJ's Fine Foods has grown from a one woman operation
into a successful specialty food venture with its
own unique baking process. Our full line of flatbreads
are produced
from our home base in Concord, Ontario and Margaret
continues to play an active everyday role, working closely
with employees to ensure that her
high standards are never compromised.
"When I was baking in the middle of the night, my passion
and belief in
the product kept me going. I knew no one else was making
flatbreads like mine. When my products started flying off
the shelf,
I stuck to my guns, making sure we never sacrificed on quality."
To date, MJ's Fine Foods have won a number of prestigious
awards at American and Canadian Food Shows, including a
gold
award in 2004 from the National Association for the Specialty
Food Trade (NASFT), considered to be the industry's
most prestigious honor. |